Cava Roy
Castell d’Age
Castell d’Age
Packaging
Illustration
Photo:
Monika Frias
The
product of a collaboration between Castell d'Age
winery and the Swedish pastry chef Roy Fares, our brief was to design a
prestige label for Cava Roy to match Roy’s status and recognition.
We created a clever visual illusion using Roy’s name, the word itself semi-disappearing to focus attention on the
letter O, using
an elaborate composition that calls to mind the bubbles in a glass of
cava.
The result is elegant and minimalist, and the high-end printing details, using a range of finishes, enhances the luxury feel of the product.
The result is elegant and minimalist, and the high-end printing details, using a range of finishes, enhances the luxury feel of the product.
