Confidencial
Alegre Wines & Spirits


Naming
Packaging

Illustration:
Eiko Ojala

Photo:
Monika Frias


As the name suggests, Confidencial’s brand revolves around secrets that are shared, but which must then be kept. A unique brief then, as our client shared an anecdote with us which we, then, could never repeat.




Our process of design and naming sought to focus on the intimacy and closeness of sharing a confidence, translating this into striking visuals for a red and white wine label.

The labels feature a bold design that is both modern and timeless, and contains an air of enigmatic mystery in keeping with this unusual client’s ethos.