![](https://freight.cargo.site/t/original/i/ceb721952f09c848fbfdef319f1413a5e49b8718605e3d4ed7db073e906efd96/Confidencial-217_web_Bis.jpg)
Confidencial
Alegre Wines & Spirits
Alegre Wines & Spirits
Naming
Packaging
Illustration:
Eiko Ojala
Photo:
Monika Frias
As the name suggests, Confidencial’s brand
revolves around secrets that are shared, but which must then be kept. A unique
brief then, as our client shared an anecdote with us which we, then, could
never repeat.
![](https://freight.cargo.site/t/original/i/2a95eb15992ae82188dda31c87fb4f0b91a503af52a574ce3af1b7c6f4a1835c/Confidencial-229_web.jpg)
![](https://freight.cargo.site/t/original/i/71e0cd119ad7ed7c84f128fa3a04cd3888a15f0860dc08fb390243adcc367de5/Confidencial-228_web.jpg)
Our process of design and naming sought to focus
on the intimacy and closeness of sharing a confidence, translating this into
striking visuals for a red and white wine label.
The labels feature a bold design that is both modern and timeless, and contains an air of enigmatic mystery in keeping with this unusual client’s ethos.
The labels feature a bold design that is both modern and timeless, and contains an air of enigmatic mystery in keeping with this unusual client’s ethos.
![](https://freight.cargo.site/t/original/i/aaa9ca6c89dab06ead796fc3e0b09140e115f9f78182b9461fa341a79955b4b7/Confidencial-241_web.jpg)
![](https://freight.cargo.site/t/original/i/2090f534518bc2fee41dfd27d1f148354d62e67e5fc1e49a92fdf0fa90342d6a/Confidencial-1_web.jpg)
![](https://freight.cargo.site/t/original/i/26072d1dff63b0833fc26b23dc9ee1bafbb372f733fc9790d66c525b1983cbb9/Confidencial-2_web.jpg)
![](https://freight.cargo.site/t/original/i/a36e750fdc49fe294a44cf65d3ef3df4dce7df65a280db228e831a3015f9c6c7/Confidencial-233_web.jpg)
![](https://freight.cargo.site/t/original/i/1f998e62d2c1e2c20485ff5bb87fa9b3f4bf998b553c8305997f9ee5ecb62763/Confidencial-232_web.jpg)