Confidencial
Alegre Wines & Spirits
Alegre Wines & Spirits
Naming
Packaging
Illustration:
Eiko Ojala
Photo:
Monika Frias
As the name suggests, Confidencial’s brand
revolves around secrets that are shared, but which must then be kept. A unique
brief then, as our client shared an anecdote with us which we, then, could
never repeat.
Our process of design and naming sought to focus
on the intimacy and closeness of sharing a confidence, translating this into
striking visuals for a red and white wine label.
The labels feature a bold design that is both modern and timeless, and contains an air of enigmatic mystery in keeping with this unusual client’s ethos.
The labels feature a bold design that is both modern and timeless, and contains an air of enigmatic mystery in keeping with this unusual client’s ethos.
