![](https://freight.cargo.site/t/original/i/4642c6124db0ad9759a06da17498fdebe497bfd0a9ab89b89db8df44a19fe8a1/ReCrea_0_web.jpg)
ReCrea
ReCrea Gastronomia
ReCrea Gastronomia
Naming
Graphic Identity
Editorial
Digital
Illustration:
Catarina Alves
As their business grew, providers of restaurant
services for educational centers, events and more, CatSchool, commissioned a
total rebrand, including a new name and visual identity to propel them into
exciting new areas.
![](https://freight.cargo.site/t/original/i/9ae6a2e1a75cbf989ac4b73196355e1bbae0e512ccba52ea57b33acfbdb7034d/ReCrea_4_web.jpg)
Our starting point was to combine the words recrear - to recreate - and recreo - playtime. To clearly represent
the services they offer, we created a set of geometric shapes using vibrant
colours which can be used in playful ways.
![](https://freight.cargo.site/t/original/i/1233ca05de6718ba8f80bbd7c1adbbee36425b49b0d34b206184ec219e53ab51/ReCrea_0_web_Giff.gif)
![](https://freight.cargo.site/t/original/i/d9c976e2d783fc22a364470856def80a92a02cdc491000112d56e3c94ff67103/ReCrea_3_web.jpg)
Additionally, we collaborated with illustrator
Catarina Alves to develop a set of illustrations that represent the values and
practises of the company and emphasize the empathetic, human nature of the
brand.
![](https://freight.cargo.site/t/original/i/b20e1012a511043ae2d685f85baf40142d0637324f10be691c2815b0ce90590d/ReCrea_2_web.jpg)
![](https://freight.cargo.site/t/original/i/f5a7b48bde9180d3985237480d7571166bff209c793ed3e0530c726b6e0307e0/ReCrea_5_web.jpg)
![](https://freight.cargo.site/t/original/i/5e52ff479ddb4371b98d38d9b20e3ec76d4d55e9beba19ae8dee948c3a4376f8/ReCrea_Valores_3_web.gif)
![](https://freight.cargo.site/t/original/i/4d7747de91f4bc7f88d110c73f6d64ff649e94ef950ccd671b2d406e6684be0d/ReCrea_6_web.jpg)
![](https://freight.cargo.site/t/original/i/53a40be51289d5cfecdb9f8358d050ead1fba1ed0f68233f787733a6dcb36289/ReCrea_7_web.jpg)
![](https://freight.cargo.site/t/original/i/85cac6f50c430ecc8c367b7f23703d85f5282fee017aeafe8ba1c0b4aee1d57d/ReCrea_8_web.jpg)
![](https://freight.cargo.site/t/original/i/1a201726964a4ee27c30fe16a8b0bd01f45c7ff0b5eb0b61592b7005fa768133/ReCrea_Valores_1_web.gif)